Learningoutcomes

Program Courses

ACC 200 - Principles of Accounting

ACC 241 - Business Law

ECON 110 - Econ Principles & Problems

ENT 302 - Legal Issues in Entrep

ENT 381 - Entrep Lecture Series

ENT 382 - Tech Entrep Lecture Series

FIN 201 - Principles of Finance

GSCM 201 - Intro Global Supply Chain Mgt

GSCM 211 - Intro to GSCM International

GSCM 411 - Global Business Negotiations

HRM 391 - Organizational Effectiveness

IS 110 - Spreadsheets & Bus Analysis

IS 201 - Intro to Information Systems

M COM 320 - Management Communication

MKTG 201 - Marketing Management

MKTG 326 - Career Development

MKTG 380 - Marketing Lecture Series

MKTG 401 - Marketing Research

MKTG 402 - Consumer Behavior

MKTG 403 - Advertising & Promotion Mgmt

MKTG 411 - Marketing Analytics

MKTG 412 - Professional Selling

MKTG 414 - Entrepreneurial Marketing

MKTG 415 - Digital Marketing

MKTG 416 - International Marketing

MKTG 417 - Creativity & Design in MKTG

MKTG 418 - Pricing Strategies

MKTG 419 - Product Marketing

MKTG 420 - Marketing Automation

MKTG 422 - Business to Business Selling

MKTG 425 - Advanced Digital Marketing

MKTG 429 - Marketing Strategy

MKTG 455 - Marketing & Brand Consulting

MKTG 585R - Pre-PhD Marketing Seminar

MSB 325 - Intro Business Analytics

MSB 380 - Executive Lectures

PSE 390 - Ethics for Management

STAT 121 - Intro to Stat Data Analysis

STRAT 392 - Strategy and Economics

MKTG 415

Course Purpose

Learning Outcomes

Web design (from a marketing perspective)

Building web traffic

Content marketing

Additional digital marketing skills

Digital marketing software tools

Instructor created Learning Outcomes

Course Purpose

Learning Outcomes

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Title	Outcome	Created	Modified	Modified By

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Course Outcome	Program Outcomes
Web design (from a marketing perspective) Learn to apply the principles of web design to generate a high level of conversion from website visitors.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Building web traffic Apply the principles of search engine optimization (SEO) and search engine marketing (i.e., paid search) to build web traffic.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Content marketing Apply the principles of engagement and brand building when creating and evaluating online content that the firm will share online.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Additional digital marketing skills Gain skills in additional digital marketing areas, including the following: conversion rate optimization, online reputation management, email and SMS marketing, crowdsourcing, and affiliate marketing.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans
Digital marketing software tools Learn to use a variety of industry-leading software tools for digital marketing tasks.	Lead with Character and Integrity Think Strategically to Solve Complex Business Problems Communicate with Impact Practice Christlike Collaboration Apply Marketing Research and Analytics with Discernment Innovate and Execute Integrated Marketing Plans